Coca-Cola Dreamworld AR
A project with UNIT9
Creative Director
Coca-Cola Dreamworld is a world-building experience powered by augmented reality. The users scan the QR code on the Coca-Cola Dreamworld cans to activate a portal, which takes them to an otherworldly landscape. Featuring Tomorrowland music festival DJ Martin Garrix, KC Lights, James Hype, and Vintage Culture, the users will play a rhythm game to construct the world and discover hidden surprises.
The Background
Coca-Cola Dreamworld, the brand’s new limited-edition creation, is inspired by what dreams could taste like. Coca-Cola wanted people to experience the flavour in a multi-sensory way – so we built an augmented reality experience that immerses them inside their own personal Dreamworld.
The Execution
Coca-Cola Dreamworld is a surreal, world-building mobile experience powered by augmented reality. By scanning the QR code on Coca-Cola cans and bottles, users can activate an AR portal which transports them into the otherworldly Dreamworld landscape. Our team created a world progression that gradually evolves from an ethereal landscape into a more vibrant, dynamic cityscape. We assigned different colour palettes to each phase of the world, allowing each to have its own identity whilst maintaining the same overall aesthetic.
Set to an exclusive megamix from top Tomorrowland music festival DJs, users could take part in a rhythm game within the experience, constructing the world around them and discovering hidden surprises as they hit the beats in time to the music. This gamified element invited them to be part of the Dreamworld progression not just passively but dynamically, driving the evolution of the space with rhythm and musical beats.
First, our team visualised all the Dreamworld scenes as 3D keyframes, which became the basis for further animation creation. Later, we used them as visual references for visual development in WebGL and 8th Wall, where the world interactions and audio-reactive animations took place.
The Results
Dreamworld accomplished two of our favorite things: encouraging exploration and rewarding the curious. It was very satisfying to work on a project that transported us to a soothing, optimistic, and totally surreal world every day.
Head of Production: Mindy Lubert
Executive Producer: Richard Loader
Producer: Zoja Micunovic
Project Manager: Isaac Oluyadi
Creative Director: Lu Te-Hsing
Creative Lead: Hannah Neil
Art Director: Francisco Cortés
3D Artist: Julio Villarreal Castellanos / Pavel Suprun / Virgil Tanasa
Technical Artist: Stefano Tsai
UX Designer: Sebastian Ervi
UI Designer: Ana Maria Montero Barrantes / Sebastian Ervi
Motion Graphic Designer: Fabio Sai / Ana Maria Montero Barrantes
Audio Director: Dani Valkova
Technical Lead: Krzysztof Puchalski
WebGL Developer: Caio Bassetti
Interacctive Developer: Dobromila Okrasa
Head of QA: Tom Watson
QA Lead: Helen Peake
QA Tester: Alix Saunders/ Chloe Reilly / Dave Chapple / James Stokes / Magnus Rolen / Pani Nicola / Pritty Gilbey / Ross Olphert / Stephanie Thorpe / Steve Dutton / Steve Mulcahy / William Eden
Conception Team :
Creative Director: Lu Te-Hsing
Graphic Designer: Jessica Pezenti / Ana Maria Montero Barrantes
3D Artist: Francisco Cortés / Julio Villarreal Castellanos / Denis Uzdyaev / Doniyor Mamanov
Special Thanks: Maja Gawecka / Jakub Jakubowski / Tomasz Krajewski / Karol Goreczny / Piotr Czubak